OXO® has revolutionized liquid measuring with this set of three GOOD GRIPs® Angled Measuring Cups. A patented angled surface lets you read measurement markings by looking straight down into the cup and eliminates the need to fill, check and adjust the amount of liquid you are measuring. The handle is soft and non-slip for a firm grip. The bright measurements are marked in convenient cup, ounce and milliliter denominations, accommodating any recipe. All and all, these are ergonomically superior in design. Comfort, confidence, convenience and safety are built-in these wonderful pieces.
How incredibly clever and helpful for anyone who struggles with vision or a cramped hand while creating in the kitchen.
OXO was founded in 1990 on the philosophy of Universal Design, which means the design of products usable by as many people as possible. It is important to note that Universal Design does not mean designing products fully usable by everybody, since there is no product that can truly fulfill the needs of all users. But when all users' needs are taken into consideration in the initial design process, the result is a product that can be used by the broadest spectrum of users. In the case of OXO, it means designing products for young and old, male and female, left- and right-handed and many with special needs.
For OXO, living by Universal Design principles gives an opportunity to see things from a different perspective. The goal of making products more usable forces OXO to first identify problems and inefficiencies of existing products (including our own), not only in terms of comfort, but performance as well. This gives them the foundation to meet their commitment of making only products that offer tangible improvements. Each year, OXO introduces more than 50 products. Many of these products take more than two years to develop. In fact, a few of the products never make it to the market because they fail to meet the OXO criteria.